Selling semi-trucks, box trucks, or heavy equipment is a different process from your average car dealership. Because these high-ticket purchases are bigger and more complex, buyers need financing. Working with an equipment financing company, your dealership can offer in house financing, without the overhead of a financing department.
Offering in house dealership financing keeps the deal on-site, speeds up approvals, and cuts out the middleman, positioning your dealership as a one-stop shop. To offer this, many dealerships partner with commercial vehicle finance companies to handle the underwriting, compliance, and servicing. This union gives dealerships a competitive advantage without requiring the overhead of an entire lending department.
What Does Dealership in House Financing Really Mean for Equipment Dealers?
Dealership in-house financing creates a dealership-branded experience for buyers, while an external fleet financing company or broker manages the underwriting and servicing. This allows your dealership to focus on the customer-facing relationship while the financing partner takes care of the behind-the-scenes details.
How a Specialized Financing Partner Outperforms a Bank
Traditional banks can have slow processes, rigid credit requirements, and offer blanket deal structures for imperfect equipment. Working with an industry specialist provides faster loans, flexible terms, and an understanding of vehicles at heavy equipment dealerships. These fleet financing companies specialize in financing for new and used semi-trucks, box trucks, trailers, skid steers, backhoes, and more.
Why Dealership in House Financing Helps Close More Deals
High upfront costs, third-party approvals, and limited cash flow can slow small business buyers to a grinding halt. Dealership-branded, in house financing options can:
- Increase buyer confidence
- Speed up sales cycles
- Reduce lost deals due to funding delays
- Help buyers with varying credit backgrounds
Fleet Financial can help your dealership secure in house financing—and keep deals moving with approvals even on Sundays, something most traditional banks don’t offer.
How a Financing Partner Can Help Dealerships Provide in House Financing Without a Financing Department
You can deliver a true in house financing experience without the costs of building the team yourself. With Fleet Financial as your partner, your dealership gets:
- Industry Expertise – We understand heavy trucks and equipment, so financing decisions are tailored to your inventory and customers.
- A Dealership-Branded Experience – Customers see your brand front and center while we manage the underwriting and servicing in the background.
- Streamlined Processes – Our proven workflows keep sales moving quickly while we handle the financing details.
- Digital Efficiency – Paperless applications and fast approvals make the buying process smoother for both you and your customers.
By partnering with Fleet Financial, dealerships gain all the advantages of offering true in-house financing—without the cost, complexity, or risk of building a financing department from scratch.
What to Look for in a Financing Partner
A financing partner will virtually act as an extension of your sales team. The right one should make deals smoother, faster, and more predictable. The right finance business partner should have:
- Proven experience with heavy-duty commercial equipment
- Fast approvals and flexible terms
- White-label or co-branded programs
- A B2B focus
- High approval rates for small businesses and independent operators.
Marketing Your Dealership in House Financing Program to Buyers
It’s important to treat financing as part of the deal, not as an afterthought. Marketing it where your customers visit is a good first step. Add financing banners to truck listings, promote them through on-site signage, and feature “Financing Available” options on your website.
Letting your customers know your financing options helps attract more qualified leads. Equip your sales team with knowledge of the financing options through your equipment financing company. Leading with financing when prospecting qualified buyers introduces the concept early and may be the hook that keeps a buyer engaged.
Launch Your in House Financing Program Today
Working with Fleet Financial will provide your customers with proven lending experience without the overhead. Partnering with equipment financing lenders who understand the heavy truck and equipment space allows your commercial dealership to offer fast, branded financing without becoming a lender. Talk with Fleet Financial about a personal branded financing program that fits your dealership.